Enterprise and Marketing

Cambridge Nationals

Enterprise and Marketing Level 1/2 – J837

Course Overview

The Cambridge National in Enterprise and Marketing encourages students to develop the practical skills and applied knowledge needed in the business and enterprise sector. Pupils put their learning into practice and develop valuable transferable skills including Verbal Communication/Presentation, Research, Problem Solving, Analytical Skills, Digital Presentation Planning and Creative Thinking that can be applied to real-life contexts and work situations. 

The qualification comprises of three mandatory units:

R067:  Enterprise and marketing concepts

This is assessed by an exam.  By completing this unit, pupils will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business.

Topics include:

o Characteristics, risk and reward for enterprise

o Market research to target a specific customer

o What makes a product financially viable

o Creating a marketing mix to support a product

o Factors to consider when starting up and

   running an enterprise.

R068:  Design a business proposal

This is assessed by a set assignment.  On completion of this unit, pupils will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. 

Topics include:

o Market research

o How to identify a customer profile

o Develop a product proposal for a business brief

o Review whether a business proposal is

   financially viable

o Review the likely success of the business

   proposal.

R069:  Market and pitch a business proposal

This is assessed by a set assignment.  By completing this unit, pupils will develop pitching skills to be able to pitch a business proposal to an external audience. Finally, they will review their pitching skills and business proposal using self-assessment and feedback gathered to appeal a product to a specific customer profile.

Topics include:

o Develop a brand identity to target a specific

   customer profile

o Create a promotional campaign for a brand and

              product

o Plan and pitch a proposal

o Review a brand proposal, promotional

               campaign and professional pitch.

Assessment: Coursework or final exam %

R067:  Enterprise and marketing concepts (Written paper - 1 hour 15 mins) Worth 40% total marks

R068:  Market and pitch a business proposal (Centre assessed from set assignment)  Worth 30% total marks

R069:  Design a business proposal (Centre assessed from set assignment)  Worth 30% total marks

All results are awarded on the following scale:

• Distinction* at Level 2 (*2)

• Distinction at Level 2 (D2)

• Merit at Level 2 (M2)

• Pass at Level 2 (P2)

• Distinction at Level 1 (D1)

• Merit at Level 1 (M1)

• Pass at Level 1 (P1).

Skills required/Pupil expectations

Ability to work independently

Ability to be creative and use initiative

Ability to undertake research

Suitable careers

This course aims to give pupils a grounding in all aspects of a business, such as finance, marketing, sales, administration, ICT.  The applied nature of the course gives pupils the opportunity to develop skills relevant in enterprise and the business sector today.

Further study opportunities

A-level Business, Economics, Marketing, Law, BTEC First/National in Business and Finance, OCR Level 1/Level 2 Cambridge National in Creative iMedia, OCR Level 1/Level 2 Cambridge National in IT, OCR GCSE in Business, Introductory Certificates in Marketing.